
Music Tech Executive · Co-Founder, DSTRO7
Building infrastructure for the next era of music.
Track Record
Two decades. Dozens of integrations. One billion plays.
15B+
Streams
50B+
Views
12M+
YouTube Subscribers
20+
Years in Music Tech
30
Person Team Led
Featured In
Available for panels, keynotes, and podcasts on music tech, AI, and Latin music.
Bloomberg
Mexican Music Is Taking Over the World
Read Article →
Variety
How Eslabon Armado's 'Ella Baila Sola' Became the Official Song of Musica Mexicana's Chart-Busting Year
Read Article →
Music Ally
Behind the Single: Eslabon Armado & Peso Pluma
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Speaking
SXSW
Showcase producer
A2IM Indie Week
"Rise of Regional Mexican Music" presented by YouTube
MusicBiz
Hackathon judge
Latin Grammys / Billboard Latin Music Week
YouTube executive dinner
News
DEL Records
6M Views in 8 Days
Lenin Ramirez's 'Todo Lo Fue' Goes Viral
DEL Records
12M Subscribers
DEL Records Hits 12 Million YouTube Subscribers
Portfolio
Distribution infrastructure, AI tools, and platforms at the intersection of Latin music and tech.
Boutique distribution for Latin and Regional Mexican music. YouTube-Certified CMS Partner. Spotify Premium Tier Partner. Home of “Ella Baila Sola” — the first song to reach 1 billion Spotify plays.
AI consulting for labels and distributors. Strategy, implementation, and workflow automation.
Campaign management suite for boutique music labels. Rollout planning, content scheduling, audience research.
The first creator marketplace for Latino vertical dramas.
In the AI music era, your creative process is your proof. One badge. Verified forever.
Independent music catalog valuation platform. Streaming analytics, financial modeling, and due diligence.
AI-powered playlist pitch generator for independent artists.
AI career strategy and artist development tool.
AI-powered daily operating system for professionals. Persistent memory, multi-agent delegation.
AI assistant for smart glasses designed for low-vision users. Real-time scene description, OCR, and navigation.
Writing
Not hype. Not predictions. What the data says and what it means for the people building in this space.
Latest from Blog
All blog posts →About
“Reach is cool. But resonance is what lasts.”
Twenty years in music tech. From YouTube CMS to Spotify strategy to building AI tools for independent artists and labels. I co-founded DSTRO7 for boutique Latin distribution, and I build AI-powered products through AstraBrava. My focus is where infrastructure meets culture: Latin and Regional Mexican music, the fastest-growing segment in the U.S. market. I still get in the weeds on metadata, rights, and revenue ops because that's where the real leverage is.
Licenses & Certifications
Curve Certified for Record Labels
Curve Royalty Systems
Issued Aug 2025
Asset Monetization | Content Ownership | YouTube Music | Rights Management
YouTube
Memberships
Recording Academy
Member since June 2024
Latin Recording Academy
Member since June 2024
Credits
Music Industry Credits
Music industry achievements and production credits
I'm always open to smart conversations about music, tech, and what comes next.